NEROCA FC have expanded its commercial portfolio for the 135th Durand Cup, securing a seven-brand sponsorship package for their campaign in the historic Indian football event.
The Imphal-based club has collaborated with Homeland Security (M/s Kim & Sons), Rajmoni Hospital, Manipur Tourism, XTREME Fitness+, Likla, Classic Group of Hotels, and Arun Enterprise for the 2026 Durand Cup.
The sponsorship mix includes security services, healthcare, tourism, fitness, hospitality, and local companies, emphasising the Durand Cup’s importance as a platform for advertisers to engage with football viewers on a regional and national scale.
For NEROCA, the agreements highlight the business ecosystem that is emerging around the team as it participates in one of India’s oldest football championships. Manipur Tourism, along with numerous other Manipur-based enterprises, lends a significant regional commercial character to the club’s Durand Cup campaign.
The ties come as the Durand Cup continues to give Indian football teams with a platform to develop business relationships outside of traditional football sponsors. Brands benefit from associating with NEROCA because it increases awareness via the competition while also connecting with the club’s strong connection to the Manipur football community.
NEROCA FC will now attempt to transfer its rising commercial backing into an on-field effort as it plays in the Durand Cup’s 135th edition.
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